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Global X Social Media ETF

 
 
 
Global Connections
The social media industry continues to grow rapidly, providing new ways for people to connect, share, shop, create and network. The Global X Social Media Index ETF seeks to capture this global industry in a single ETF, and includes companies from all over the world that provide social networking, file sharing, and other web-based media applications. As the industry continues to expand through IPOs, the Global X Social Media Index ETF will include these new companies shortly after their public debut, providing an efficient way to gain exposure to the social media industry.
User Growth in Social Media
New Users - In 2013, approximately two-thirds (72%) of adult internet users said that they used a social networking site, more than double the percentage that reported social network usage in 2008 (29%) (Pew Research Center, 2013)
Social Media is among the top accessed activities across different devices like computers, mobiles, etc. PC users spend over 20% of their time in social media websites, while mobile users spend 10% of their time in this medium (IAB,2012)
Ad Revenue - With increasing internet penetration, ad revenues accruing to US Social Media companies is expected to grow from $4.6 billion in 2012 to $9.2 billion in 2016, at a compounded annual rate of 18.9%. (BIA/Kelsey, 2012)
User Growth in Social Media
Mobile Use - Increase in mobile phone usage has propelled social media, with nearly 46% of social media users accessing content directly from their mobile phones, while 16% connecting through tablets (Nielsen ‘12)
Purchase Intent - Social media is gaining increasing importance in purchase patterns of users. 46% of online users rely on social media for making a purchase.(SocialMediaToday, 2013)
Business Adoption of Social Media
Direct Connections - Social media allows businesses to connect directly with customers, and provide them with customer service. (Nielsen, 2012)
Global Businesses - Approximately 87% of Fortune 100 companies utilize branded social media channels. Nearly 81% of the top Asian companies had expanded into branded social media channels in 2011 (Burson-Marsteller, 2012, Burson-Marsteller Asia-Pacific Social Media Study’11).
Small Business Benefits - Small businesses are leveraging social media in order to expand their businesses. 58% of small business marketers spend at least 10 minutes on social media marketing a day. 80% plan to increase their use of social media this year. (SocialMediaToday, 2013)
 
 
 
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DISCLOSURE
Investing involves risk, including the possible loss of principal. International investing may involve risk of capital loss from unfavorable fluctuations in currency values, from differences in generally accepted accounting principles, or from economic or political instability in other nations. The Fund invests in securities of companies engaged in the social media industry, including companies that provide social networking, file sharing, and other web-based media applications. The risks related to investing in such companies include disruption in service caused by hardware or software failure, interruptions or delays in service by third-party data center hosting facilities and maintenance providers, security breaches involving certain private, sensitive, proprietary and confidential information managed and transmitted by social media companies, and privacy concerns and laws, evolving Internet regulation and other foreign or domestic regulations that may limit or otherwise affect the operations of such companies. Furthermore, the business models employed by the companies in the social media industry may not prove to be successful.
The information presented here is for informational purposes only. It was prepared on information and sources that we believe to be reliable, but we make no representations or guarantees as to the accuracy or the completeness of the information contained herein.
Carefully consider the Funds’ investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ prospectus, which may be obtained by calling 1-888-GX-FUND-1 (1.888.493.8631), or by visiting www.globalxfunds.com. Read the prospectus carefully before investing.
Global X Management Company, LLC serves as an advisor to the Global X Funds. The Funds are distributed by SEI Investments Distribution Co., which is not affiliated with Global X Management Company or any of its affiliates.